For nearly a year and a half, due largely to the pandemic, our units have been unable to recruit using traditional methods. School access was severely limited or non-existent as schools were closed to outside organizations. Now is our time to increase our relationships with our schools, our chartered partners, and the communities we serve. Our objective remains the same: engage families and invite all youth to be part of the life-changing experience that is Scouting.
Learn best practices and tips for marketing, recruiting, engagement, and retention to grow and strengthen your unit.
“Escape the Great Indoors” is our call for unplugging, reconnecting and an invitation for all to join Scouting.
At the Great Rivers Council, Boy Scouts of America, we are committed to ensuring that all youth have the opportunity to participate fully in Scouting. We know that for some families, the additional costs of Scouting can be a strain on the family budget. We have a limited amount of funds available to help families in meeting these costs.
Financial assistance is for youth only and is intended to help families with expenses that they cannot afford at this time and are not covered by funds earned by the youth and unit through product sales or other group money-earning projects (for example: popcorn sales or pancake breakfast). Units should make opportunities available for Scouts to earn money to pay for their Scouting expenses before applying for assistance whenever possible. If/when approved, parents will receive a letter that should be brought to the Scout Shop to facilitate their purchase(s).
New Member Coordinator
Sustaining strong membership in a unit depends not only on having new members join the unit but also on engaging both youth and their families in the unit experience so that they stay in Scouting. The role of the New Member Coordinator is to ensure that both of these keys to success take place.
- Will lead the unit’s membership recruitment, welcoming, retention and engagement plan, and serve as welcoming liaisons for new families as they acclimate to the unit and Scouting in general
- Share your own Scouting story, showing the impact of Scouting on your family
- Work with the unit committee in developing and implementing the Unit’s membership growth plan
- Participate in New Member Coordinator training
- Coordinate unit Join Night efforts, supported by a Join Night Ambassador
- Guide the joining and welcoming process for youth and families
- Create a welcome packet to answer questions and give contact details
- Ensure all application forms and money is handed into the Service Center promptly
Four key elements of a successful Join Night
Building and maintaining a strong relationship with your schools is critical for us to have an effective Cub Scout recruitment effort. In an effort to enhance our relationship with schools and secure school access, a meeting with the school principal or other leadership should be conducted to strengthen and foster support for recruitment efforts prior to the start of the new school year.
- Meet with Principal/Superintendent
- Table at Meet the Teacher/Back to School Night
- Secure date/time for School Talk at your school(s)
- Approval for flier distribution (paper/electronic)
- Approval for yard sign and poster placement
- Approval for Scout uniform day
- Promotion via: school newsletter, email blasts, building marquee, morning/afternoon announcements
- Gain commitment for BSA Adopt-A-School
Setting Up Your Units BeAScout Pin
BeAScout is an online site that prospective members can use to find a unit near them. To prepare for your My.Scouting Tools Online Registration go-live, please verify that your BeAScout pin is turned on and that the contact information is current and displays the information you want shown for your unit.
- Step 1: Log in to your My.Scouting account. – my.scouting.org
- Step 2: Go to Organization Manager
- Step 3: Update your Unit Information
- Step 4: Select the fields to display on the unit pin.
Join Night Flyer Request
Scouting is fueling adventures and opportunities to “Escape the Great Indoors.” From outdoor adventures to character building, now is the time to invite new families to experience all that Scouting has to offer.
Let our team assist with the support material needed to get the word out to new families. Please allow for 3 business days before flyers will be printed and ready for pick-up/drop-off.
Join Night Resources
National BSA Webinars
National Membership Kickoff
Join Night & Engagement Training
Inflatable Archery and BB Range Rental
The Great Rivers Council has inflatable archery and BB gun ranges that can be rented at no cost to units for recruitment at festivals, fairs and other community events.
For any questions on the details about recruiting and membership, please contact the GRC Membership Committee by filling out the from below and a committee member will get back to you.