Promoting Your Unit

Tell The Story Of Scouting

Scouting is one of the most well-recognized “brands” in America. Show people our logo and they’ll probably know that it’s the Boy Scouts of America, even if they don’t know anything else about our program.

The problem is: just because someone recognizes our logo or a Scout in uniform doesn’t do much to convince them to join. In a world of so many opportunities and choices for families and their children, it’s up to all of us to provide information about how those families can join Scouting and why those families should join Scouting.

So how do you do that?